Samsung Electronics is the world's largest electronics company with a 2009 revenue of $117.4 billion, headquartered in Samsung Town, Seoul, South Korea. It is the flagship subsidiary of the Samsung Group. With assembly plants and sales networks in 65 countries across the world, Samsung has as many as 157,000 employees. ^[10]

In 2009, the company took the position of the world’s biggest IT maker by surpassing the erstwhile leader Hewlett-Packard. Its sales revenue in the areas of LCD and LED displays and computer chips is the world’s No. 1

Some of the most popular items produced by Samsung include LED-backlit LCD TVs and Galaxy S mobile phones. Even though consumers may not realize, many non-Samsung-brand devices such as TVs and phones have Samsung-manufactured memory components inside.

In the TV segment, Samsung’s market position is dominant. For the four years since 2006, the company has been in the top spot in terms of the number of TVs sold, which is expected to continue in 2010 and beyond. In the global LCD panel market, the company has kept the leading position for eight years in a row.

With the Galaxy S model, Samsung’s smartphone lineup has retained the second-best slot in the world market for some time. In competition to Apple's iPad tablet, Samsung released the Android powered Samsung Galaxy Tablet.